Social Media Marketing

Background:
Our client, a prominent company in the Fintech industry, has acknowledged the significance of cultivating trust in their brand through social media. They are keen on effectively communicating the advantages of using their brands and increasing brand awareness.

Objective:
The client’s goal was to establish a robust social media presence, effectively convey their message, and enhance engagement with their target audience.

Strategy:
After thoroughly reviewing the client’s brief, we devised a comprehensive work plan with recommendations to steer the campaign. Our strategy primarily focuses on targeting millennials and Gen Zs, aligning key performance indicators such as brand sentiment and engagement.

Campaign Results:

Brand Sentiment:
Total Sentiment: 8K+. Positive: 3.8K+, Neutral: 2.3K, Negative: 1K

Engagement:
Reels and Stories account for 85% of engagement on Instagram.

Recommendation:
Proactively engaging with customers can significantly enhance sentiment towards Fintech brands.

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