Digital Marketing

User Acquisition in the Human Resources Sector

Background:
Our client, a leading company in the human resources sector, has developed an innovative app and website that connects employers and job seekers. Recognizing the challenges in the recruitment process, they aimed to acquire users effectively optimizing the available budget.

Objective:
The client’s objective was to acquire users for their platform while managing their budget efficiently.

Strategy:
After carefully reviewing the client’s brief, we developed a comprehensive work plan with recommendations before initiating the campaign. Our strategy focused on targeting the 23-44 age group in Lagos, Nigeria, aligning the key performance indicators (KPIs) for app downloads, sign-ups, and other metrics such as engagement and site visits.

Campaign Results:

App Download:
The majority, 80%, of the app downloads were attributed to the highest acquisition source, which was Google Ads.
Sign-Up:
Among the acquired sign-ups, Facebook Ads accounted for 60% of the total.
Engagement:
Instagram emerged as the channel with the highest engagement, constituting 45% of the overall engagement across channels.
Clicks:
When comparing social media platforms, Facebook had the lowest cost per click (CPC), while Twitter had the highest CPC.
Recommendation:
Prior to launching an app download campaign, it is crucial to establish conversion tracking across all acquisition channels. This step will enable effective campaign optimization. We encourage you to get in touch with us to launch a highly effective app download campaign.

If you’re interested in launching an impactful app download campaign, please don’t hesitate to reach out to us.
Visit: www.adlantique.com to book a free consultation with us.